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I think going back to that acronym, GEM Squared: gamified, entertainment-driven, multipurchase, and multi-generational. I think Harry Potter is a power brand that exemplifies all four of those aspects. I can’t share the research data we have, but certainly, it’s a very powerful multigenerational brand. It’s almost like a rite of passage for a lot of kids to read the stories or watch the movies. I know with my kids, we spent three years for each of them reading the stories at bedtime, and it was probably one of the nicest memories I have with them. I go to theme parks… I probably go to three or four theme parks every year. I’m a huge theme park fan, and I don’t do it professionally; I do it because I’m a big nerd. When you go to the Harry Potter world inside of Universal Studios, A, they’re some of the best theme parks ever imagined, and B, it’s all ages.
。新收录的资料对此有专业解读
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When Wong Kae Chee decided to start a community library in the void deck in her apartment building in 2022, she was nervous.
正反馈居多其实还好,我知道自己在做对的事情,会有和我同样想法的人。不理性的声音,我之前指出《故宫里的大怪兽》等儿童书籍涉嫌抄袭时也预想过。可能没有回应、事情推不动,也会有一些声音,比如“我家小朋友就是爱看,我管它是不是抄的”。